Effect Of Online Social Media On Newsroom Operations Essay

EFFECT OF ONLINE SOCIAL MEDIA ON NEWSROOM OPERATIONS IN BROADCASTING STATIONS IN KENYA: A CASE STUDY OF KENYA BROADCASTING CORPORATION TEROI FELIX KBET IS/1233/14 CHAPTER ONE INTRODUCTION Technology has always been at the forefront of newsgathering and the journalistic process. The last century has seen visual, audio and digital innovations contributing greatly to changing the way journalists think about and engage in their work. Yet these technologies have not by themselves redefined what it means to be a journalist, in the professional sense Lasorsa, Lewis Holton (2011). Social media is affecting the way a local television news station presents information to its audience and how its audience in turn receives information. The adoption of social media, in particular Twitter and Facebook have made a significant impact on how people choose to receive their news and information The widespread adoption of social media and increased online activity by media organisations has led to the adoption of new ways of processing, collecting and dissemination news worldwide. 1.2 History of Kenya broadcasting corporation. The Kenya Broadcasting Corporation (KBC) was first established in 1928 when the British were bringing ranchers to settle their new colony, because they needed a format to receive news from home. At that time, it was solely a British radio station. The Kenya Broadcasting Corporation has gone through many changes to become the media giant that it isShow MoreRelatedThe Importance Of Social Media996 Words   |  4 Pagesâ€Å"Social media is a term used to describe the type of media that is based on conversation and interaction between people online. Social media are media designed to be disseminated through social interaction, using highly accessible and scalable publishing techniques.† - Wikipedia For almost two decades, the web has changed the world and revolutionized how information is stored, published, searched and consumed. The ripple effect has spread so wide that it impacts not just businesses and industriesRead MoreTechnology And Its Impact On Society1987 Words   |  8 Pagesindustrialized and modernized further development, science and technology have always played an important role in human history. With the rapid development of information and communication technology, the Internet has been penetrating into all aspects of social life and its influence on journalism is also inevitable. Journalism was both defined as a kind of literary style and also the method of gathering, processing and disseminating of news and information. Moreover, the Internet, which has been consideredRead MoreDrones In China Case Study989 Words   |  4 Pagesfor commercial and consumer drones.†(https://www.bbva.com/en/whos-leading-drone-market/) In order to specify, the drone market is now expanding as E-commerce develops and consumers are more likely to purchase online. However, barriers to entry the market are extremely high due to the effect of the delivery industry so that only a few of enterprises have enormous financial power are acceptable to take a share of the market. Actually, the possibility of products missing and high purchase costs disturbRead MoreMedia Relations And Public Relations3459 Words   |  14 PagesMedia Relations While media relations is typically an aspect of public relations, it is a separate idea that is sometimes yet is not always a part of public relations. Media relations should be studied alongside public relations with a continuing awareness of its uniqueness; separate from but still a part of public relations. Public relations relates to how an organization deals with matters of public opinion regarding an organization. Although media relations is the relationship that a company orRead MoreBusiness Management4681 Words   |  19 Pagesstrategies. Hilton has a large number of competitors such as Marriott, Wyndham Worldwide and Intercontinental  §Ã¯â€š §Ã¢â‚¬ ¯ Diversification: Hotels increase their diversification to differentiate themselves from other players. Recently Hilton diversified their operations into a lifestyle brand to attract active travellers who has high interest in gaining experience while staying healthy and productive (Euromonitor, 2014)  §Ã¯â€š §Ã¢â‚¬ ¯ Exit barriers: Hotel’s assets tend to be very specific to the industry which makes it Read MoreMarketing stragy of Lufthansa Airlines4524 Words   |  19 Pagesprice tickets in the future because of the European law about the Emissions Trading Schemes of the airplanes companies. (Lufthansa social media newsroom; â€Å"Ticket prices to rise in Europe as aviation is included in the Emissions Trading Scheme†) 2.3 Place Lufthansa operates on several distribution channels to ensure a wide coverage of service availability. It offers two online-portals, one for individual consumers and one for corporate customers and currently sells 74, 74 million tickets per year. (StarRead MoreInternational Media s Coverage Of An Event Essay3208 Words   |  13 Pages Any news provider’s coverage of an event is determined by an abundance of ecological, internal and external forces. These become particularly visible when an international crisis occurs and the news media are expected to grant concentrated, live and sustained attention to the story as it unfolds. Such can be observed with the international media’s coverage of the hostage crisis that took place on the 15th-16th of December in the Lindt chocolate cafà © in Martin Place, Sydney. Though some news providersRead MoreTylenol vs. Toyota: Crisis Management at Its Best and Worst4165 Words   |  17 Pagesanswering the audiences’ questions. Employees, media members, and other constituencies should be told that the crisis center will continually release updated information. * Step 5: Understand the Media’s Mission in a Crisis- The company facing the crisis must remember that the media will always try to make a story more interesting and they will always try to break the news before their competition. Therefore, the company must work with the media to avoid false reports from being released. AlsoRead MoreHM, Marketing Oriented Essay4460 Words   |  18 Pagesto become irrelevant or undesirable for its customers. Hamp;M’s keen understanding of the changes to the customers change to want clothing that are of good quality and high fashion style as a key customer value allowed it to enjoy profitable operations to fuel its massive expansions of over 3,000 stores in 53 countries (Hamp;M, 2013). For example, Hamp;M has reported strong sales earnings in two very different markets such as UK and US through differentiated marketing strategies suited to theRead Morebullet theory7360 Words   |  30 Pagessince the 1920s to explain amp;ldquo;how mass audiences might react to mass media,amp;rdquo; reports Media Know All. According to University of Twent in the Netherlands, the theory states that mass media has a amp;ldquo;direct, immediate and powerful effect on its audiences. History Several factors, including widespread popularity of radio and television, led to this amp;ldquo;strong effectsamp;rdquo; theory of media influence. Also important were the new amp;ldquo;persuasion industriesamp;rdquo;