Intention to Leave Among Private Sectors Workers in Malaysia Essay Example for Free

Intention to Leave Among Private Sectors Workers in Malaysia Essay Although, there is no standard framework for understanding the employees turnover process as whole, a wide range of factors have been found to be useful in interpreting employee turnover (Kevin MM, 2004). High turnover rate at any organizations levels constitutes a waste of human resources (Newstorm, 1994). Manager of Human Resource Department need to pay more attention regarding this issues. They need to identify the main sources of employee turnover; is it because of the company’s management or the workers itself. Private sector workers change their job more frequent as compared to government servants. Job nature and working environment plays an important role in influencing employee’s intention to leave. Currently there are numbers of studies looking at the relationship between turnover intention and job satisfaction. However the findings are different between each other’s. So we tend to investigate what actually influence people intention to leave the organization. Instead to identify the relationship between job satisfaction with intention to leave we also investigate is there any relationships between demographic factors (age, year of service and education level) towards intention to leave. The main objective of this study is to examine the factors associated with intention to leave among private sector workers. The primary focus of this study is to identify the major factors related with the intention to leave. The factors may help the Human Resource Department to solve this employer issues by making some changes or improvement in the organization. In other point, this research can be used by others researcher in order to investigate this problem. Human Resource Department also can have the information regarding on what workers want totally. So, HR Department may choose the best strategies or solutions in order to reduce workers turnover rate. 1. 2 Problem Statement In the era of globalization, turnover is a persistent problem in organizations and it is common in every type and size of organization and at every organizational level. Staff turnover is a serious issue especially in the field of human resources management. It is very costly for an organizational and the cost is due to termination, advertising, recruitment, selection, and hiring (Abbasi, Hollman, K. W. , amp; Hayes, R. D. , 2008). It is simply said that the level of job satisfaction of an employee could decline when his or her colleague left the company. This is true because the remaining employees may have to take over the job responsibilities of the previous worker in the case that the management has not find any replacement yet. The workload could be doubled; the stress level might increase thus affecting health conditions and also job performance. It is widely believe that in today’s working environment, job satisfaction has been the main factor to retain employees from leaving an organization. Many research also found that when job satisfaction is achieved by each employees, it could increase the level of job commitment towards task given or in other words; reduce the number of intention to leave among workers. To find out whether it is true that job satisfaction has significant effect on intention to leave among private sector workers, questionnaires has been distributed to ask the respondents how they feel working with the current organization. The elements that we tried to focus on are towards job challenge, supervision, income, and promotion. Besides that we would like to see how demographic factors such as age, year of services and educational level could influence one’s decision to quit a job. 1. 3 Research Questions There are many studies on the relationship between turnover intention and job satisfaction but the results are difference between each other’s. So we tend to investigate what actually influence people intention to leave the organization frequently. The research question for this study has been identified as follows: 1. Do job satisfaction factors have relationship with intention to leave? 2. Do demographic factors (age, year of service and education level) have relationship with intention to leave? 3. Which variables (Job Challenge, Supervision, Income or Promotion) are the strongest factors that might influence intentions to leave? 1. 4 Research Objectives The main objective of this study is to examine the factors associated with intention to leave among private sector workers. Generally this study is intended to measure whether job satisfaction is related to intention to leave. Therefore in order to answer the research question above, the following research objectives were formulated. 1. To identify the relationship between job satisfaction and intention to leave among private sector workers. 2. Do demographic factors (age, years of service and education level have relationships with intention to leave. 3. Which variables strongly related with intention to leave? 1. 5 Significance of Study The primary focus of this study is to identify the major factors related with the intention to leave. The factors may help the Human Resource Department to solve this employer issues by making some changes or improvement of the organization. In other point, this research can be used by others researcher in order to investigate this problem. Human Resource Department also can have the information regarding on what workers want totally. So, HR Department may choose the best strategies or solutions in order to reduce workers turnover rate. 1. 6 Definition of Terms 1. 6. 1 Job Satisfaction According to (Graham, 1982) job satisfaction is a measurement of one’s total feelings and attitudes towards one’s job. Job satisfaction is the main predictor of turnover intention (Milkovich amp; Boudreau, 1997). While (Hoppock, 1935) defined job satisfactions as a combination of psychological, physiological and environmental circumstances. Job satisfaction is attributed not only to one but many factors and varies in its impact on individuals’ satisfaction with life because work varies in importance from individual to individual (Nash, 1985). (Wong, 1989) Who did a research on impact of job satisfaction on intention to change jobs among secondary school teachers in Hong Kong. (Wong, 1989) Find that when the teachers’ have low job satisfaction then they will have low commitment and productivity. So, before the things become worse, Human Resource Manager needs to overcome this situation to prevent company loss. They should alert as one of the major company’s success come from employees. 1. 6. 2 Intention to Leave According to (Noor amp; Maad, 2008) intentions to leave are positively related with actual leaving. Intention can be defines as the most immediate determinants of actual behavior and practical value as one people have actually implemented the behavior to quit (Ajzen amp; Fishbein, 1980). Intention to leave the organization has been studied over several decades which in turn contributed to the findings of the positive and negative aspects of turnover (Mossholder, Bedeian, Norris, Giles, amp; Feild, 1988). Managers and researchers consider turnover as a problem because of costs associated with it (Noor amp; Maad, 2008) and difficulties that organizations face in the recruitment and retention of proficient employees (Villanueva amp; Djurkovic, 2009) and (Igbaria amp; Greenhaus, 1992). CHAPTER 2 LITERATURE REVIEW 2. 0 Introduction Recent research identifies a number of factors that increase the vulnerability of the young, adolescent girls in particular, including orphan hood, migration, forced sexual initiation, and the effects of residence. . 1 Turnover Intention A turnover intention is defined as employees to leave the organization voluntarily without being force by the management. According to (Liu, Liu, J. X. , amp; Hu, J. , 2010), reputation on organization might reduce and damage when their turnover rate is shown upward rate beside that the cost for recruiting a new employee will involve cost to the organization and company expenses also increase. Besides that, cost of employees tu rnover are hard to measure but can be control by organization. In addition, higher rate of turnover will cause the organization lose the high degree of knowledge, skill and abilities. In addition, turnover intention is a problem that needs to be solved by human resources and organization management. The organization need to solve the problem of turnover as soon as possible because it may diminishes the organization knowledge capital and weakens its reputation. The better the person fit the organization will lead to higher satisfaction, the organizational commitment and rate of turnover intention will be lower. 2. 1. 1 Relationship between job satisfaction with intention to leave Different individual will have different job satisfaction of needs in their life. Job satisfaction can be described as to what extent to which people or individuals satisfaction or dissatisfaction in their job. Job satisfaction is a general or global affective reaction that individual hold about their jobs. Job satisfaction among workers can be increase and creates by the organization. Job satisfaction facets may be including co-workers, salary, job condition, supervision, nature of the work and can be benefit that the employee received during their operation. According to research done by (Saari amp; Judge, 2004) shown that dissatisfied employees are more likely to quit their job or be absent compare than satisfaction employees. Job satisfaction will influence the performance of the employees in the organization. Most of the dissatisfaction employees tend to shown withdrawal behavior such as lateness, absenteeism, moving to other department and worst they will turnover or make a decision to retire. In addition, the research suggests that job satisfaction does effect life satisfaction but life satisfaction also effects job satisfaction (Judge amp; Watanabe, 1994). Consistent relationship between job satisfactions with depression and influence the employees to let go the job. This research also concludes that organization had so much control on creating and increasing the job satisfaction among their employees. This is because job satisfaction is only a result of spillover of their life satisfaction but if the company less pay attention on low job satisfaction, the organization can see the effectiveness of job performance of the employees reduce and the lead to absent and quitting the job. Intention to leaving the organization is an emotional state and designated as the degree of likelihood an employee will remain employed with an organization (Currivan, 1999). The research is on intention to leave by employees analyzed that there is a causal relationship between job satisfaction and employee turnover and found an inverse relationship. In addition, a studies by (Joel, 2004) found that they is a relationship between job satisfactions with intention to leave but this is not a strong affect as economic condition reasons. Besides that, job satisfaction is a positive or negative attitude the employee has toward his or job or some specific aspect of the job. It is can be consider as internal state of mind of an individual. If the feeling of job satisfaction is positive or the respond is active, then the member is satisfied and vice versa ( Ying, Ching amp; Rong, 2009). Other research from (Pascal, 2011), shown that Job satisfaction fully mediated the relationship between perceived stressful work and intention to leave the employer. The results highlight the importance of employee job satisfaction in stressful environments. . 1. 2 Relationship between demographic factor with intention to leave In this study, we would like to determine relationship between demographic factors such as year of service, education level, age, and years of services and so on toward intention to leave the job. A research done by (Samad, 2006) founded that age, income and tenure of services by employees had a negative effect on turnover intention by employees. Empirical studies indicate that demographic variables are relevant with turnover intentions (William amp; Hazer, 1986). Age, income and tenure are identified as negatively related to turnover intentions although the effects of employee demographic variables on turnover intentions may differ in different international environment, empirical research in international context including in Malaysia is scanty. Some studies have found no significant relationship between gender and correctional turnover for example (Byrd, 2000). However, (Camp, 1994) found that female federal correctional employees were more likely to quit than were male staffs. This research was done for US employees. Furthermore, research done by (Eric, 2006) found that female employees had higher rate of intention to leave the organization compare than male employees. In contrast, research done by Aaron (1999) found that there is a weak relationship between tenure of service with intention to leave the organization. He found that, longer tenure of services of employees will get respect by others employees and normally known is senior but due to age and condition their intention to leave is low. CHAPTER 3 RESEARCH DESIGN AND METHOD 3. 0 Introduction The purpose of this chapter is to describe the research design and methodology used in this research. We will outline the research framework to provide a better understanding towards how the research is done and how the data is being analyzed. 4. 1 Research Framework and Hypotheses This research looks at the cause and effect of job satisfaction on intention to leave between employees in private organizations. Basically four criteria has been define to be the independent variables in this study; Job Challenge, Supervision, Income and Promotion. The second independent variable that has been concerned is the demographic characteristics which include age, year of services and education level of selected respondents. The dependent variables in this study would be employees’ intention to leave. This can be drawn as per Figure 1 below: INDEPENDENT VARIABLES Job Satisfaction * Job Challenge * Supervision * Income * Promotion * DEPENDENT VARIABLES Intention to Leave Demographic Characteristics * Age * Year of Services * Education Level Figure 1: Research Framework 3. 2 Hypothesis Statement Based on previous study, in order to explain the concept of these research three hypotheses has been outlined to be the antecedent of the statement: H1: There is significant relationship between job satisfaction and intention to leave H2: There is significant relationship between demographic factors and intention to leave H3: There is significant influence of job satisfaction factors to intention to leave H4: There is significant influence of demographic factors to intention to leave 3. 3 Research Design This research is intended to lo look at the relationship between Job Satisfaction and the Intention to leave by private sector workers.

Resorts And Palaces Of Taj Hotels

Resorts And Palaces Of Taj Hotels Marketing is a prime asset of any companies in todays market. Marketing department is the backbone of any companies any d if the company doesnt have this can be called handicapped. It context to a hotel it also a has vital role, as the hospitality is a fast growing industry and has tough competition everywhere; so it is very important to be ahead of the competition. In this context marketing plays a fatherly role. Marketing department is the area which comes in contact with the customers and tells about the product and the services provided by the hotel and compare it with its competition. During this project the author has given the introduction and importance of marketing about marketing in comparison to a hotel. A brief about taj hotels palace and resorts has given in relation to its history and segment of customers served. The main objective of this particular project to learn, analyze and propose solutions wherever required to the various marketing strategies undergone by the Taj Palace, New Delhi hotel and also giving the reason for the proposed solutions to it. This project would also allow the author to know and learn about the city and would also allow the author to understand about the hospitality trends in the city. It would also help the author to understand the competitors of Taj Palace, New Delhi and providing significant reasons and facts for supporting the reasons of the provided solutions and suggestions. This will also help to learn about the city and will learn what the trends of hospitality in the city are. It will help to learn what strategies are the competitors of Taj Palace, New Delhi to compress it competition. Marketing: An Introduction For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does Stuart H. Britt, US advertising consultant Marketing is a social and managerial process to obtain they need and want through creating and exchanging products of what they need. Kotler defines marketing as The key to achieving organisational goals consist in determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors. marketing today helps in understanding the psychology of customers so that products can be innovated accordingly. . In the Hospitality Industry, leaders like the Taj Hotels Resorts Palaces, Marriott International, Hilton, Hyatt, etc are increasing their market share at the expense of smaller chains and independent operators because they possess a thorough understanding of marketing which is essential to ensure steady flow of customers. Marketing involves the following questions: How to find the right customers? Different products? How does one reduce cost of customer acquisition? The scope of marketing is quite broad. The implication is that the firm uses to acquire customers and manage the relation with them. The Kotler definition encompasses both development of new products and services and their delivery to customers. Marketing expert Regis McKenna expressed a similar viewpoint in his influential 1991 Harvard Business Review article Marketing is everything. McKenna argued that because marketing management encompasses all factors that influence a companys ability to deliver value to customers; it must be all-pervasive, part of everyones job description, from the receptionists to the Board of Directors. The Importance of Marketing in Context to the Hospitality Sector Marketing is one of the most important tool in the in the hospitality sector as well as other sectors which plays a major role. In other industries selling of products are sold is marketing but in the hospitality sector it is sold with a slight variance. In a hotel it is not the product it is the service that is provided to the guest. Both service marketing and goods marketing start with a crucial need identification and product design functions; goods generally are produced before sold and services generally are sold before produced. Service industry has less influence on comparison with the other industries. The influence is slow comparison to the industries. The customers who have not witnessed the product may have a different opinion. Goods marketers may be able to move prospective customers from brand awareness to brand preference with packaging, promotion, pricing and distribution whereas services marketers usually cannot. The services provided in a hotel are intangible. This type of service makes it more difficult to describe the services provided to the customers so the customers can only feel the services. Customers perception of risk tends to be high for services because services cannot be touched, smelled, tasted or tried on before purchase. Customers can try a new product like a test drive of a car but to experience the services of a hotel he has register as a guest in the hotel. Service marketers can create brand awareness and induce trial before the sale, but they demonstrate benefits and build brand preference most effectively after the sale. Superior service can only be felt it cant be packed and given to customers. Introduction to Taj Hotels Resorts and Palaces Indian Hotels Company Limited (IHCL) is a subsidiary of Taj Hotels Resorts Palaces which is a part of the TATA Group which is Asias largest group and one of the finest and the oldest companies of India. The first hotel built by Taj was Taj Mahal Palace built in 1903 and it was built because Indians were not allowed to stay in prestigious hotels and not allowed in clubs during the British rule. This lead in the foundation of the Tata Group by Mr. Jamsetji Nusserwanji Tata. The hotel alone stands for more than a century. The main development of the group started in the 70s under the leadership of the then Chairman and Managing Director, Mr. Ajit Kerkar. In the starting came the Rambagh Palace in Jaipur. They started with the concept of converting century old palaces into hotels, which is now USP of the Company. During the years many more hotels like Taj Coromandel and the Fishermans Cove, Fort Aguada Beach Resort were built. In the 80s the company came up with two more hotels in the capital city and Bangalore. These hotels are ethnic in nature and they are setup according to international standards. The Taj is symbol of hospitality in India and completed 100 years in 2003. Till date the company has 78 hotels including resorts and palaces. Out of which 18 are abroad which are in Malaysia, United Kingdom, United States of America, Bhutan, Sri Lanka, Africa, the Middle East and Australia. In India it has 60 hotels across 45 locations like Delhi, Mumbai, Calcutta, Chennai, Goa etc. as the brand holds such diverse network it symbolises Indian hospitality in India and Abroad. The Managing Director, R.K. Krishnakumar says The vision for the Taj Group is for it to be a select chain, present globally. Asian, perhaps in character, but absolutely international in terms of systems and processes and with a strong West European focus. The way forward was to make sure that the entire Taj team is imbued with the missionary zeal to sell the brand. The Taj caters all types of hotels like luxury, business and premium. Amongst the clientele, international travellers form the bulk of the market for the Taj particularly in the metros. Even the profiles of the Indian customers are changing with time. Categories of Taj Hotels Taj Hotels Palaces and Resorts is an international hospitality group with strong roots in India. For the past 100 years they had build their own reputation on legendary properties, unparalleled facilities and impeccable service. They operate in the luxury, premium, mid market and value segments of the market through their following brands: Taj (luxury full-services resorts and palaces) is their flagship brand for the worlds most discerning travellers seeking authentic experiences given that luxury is a way of life to which there are accustomed. Spanning world renewed landmarks, modern business hotels idyllic beach resorts, authentic Rajput palaces and rustic safari lodges ,each Taj hotel reinterprets the tradition of hospitality in a refreshingly modern way to create experiences and lifelong memories. Taj also encompasses a unique set of iconic properties rooted history and tradition that deliver truly unforgettable experience. A collection of outstanding properties with strong heritage as hotels or palaces which offer something more than great physical product and except cal service. This group is defined by the emotional and unique equity of its iconic properties that are authentic, non-replicable with great potential to crate memories and stories. Taj Exotica is their resort and spa brand found in the most exotic and relaxing locales of the world. The properties are defined by the privacy and intimacy they provide. The hotels are clearly differentiated by their product philosophy and service design. They are centred on high and accommodation, intimacy and an environment that allow its guest unrivalled comfort and privacy. They are defined by a sensibility of intimate design and by their varied and electric culinary experiences, impeccable service and authentic Indian spa sanctuaries. Taj Safaris are wildlife lodges that allow travellers to experiences the unparallel beauty of the Indian jungle amidst luxurious surrounding. They offer Indias first and only wildlife luxury lodge circuit .Taj safaris provide sustainable ecotourism model. Premium Hotels (premium full-service hotels and resorts) provide a new generation of travellers a contemporary and creative hospitality experience that matches their work-hard play-hard lifestyles. Stylish interiors, innovative cuisine, hip bars and a focus on technology set these properties apart. The Gateway Hotel (upscale/mid-market service hotels and resorts) is a pan India network of hotel s and resorts that offers business and leisure travels a hotel designed, keeping the modern nomad in mind. At the Gateway hotel people believe in keeping things simple. This is why Taj hotels are divided into 7 simple zones stay, hangout, meet, work, unwind and explore. Ginger (Economy Hotels) is their revolutionary concept in hospitality for the value segment. Intelligently designed facilities, consistency and affordable are hallmarks of this brand targeted at travellers who value simplicity and self service. Client profile Taj hotels have a client profile consultation service provided wherein they diagnose the clientele needs and with that information they try and provide the required facilities to their customers. Generally Taj concentrates on the upper class of the society who can spend lavishly on the luxury provided. Vision The Taj group hotels commit itself to the overall improvement of the ecological environment, which all the people are a part of. We recognize that we are not owners but caretakers of the planet and owe it to our children and future generations of humankind. It is our endeavour not only to conserve and protect but also to renew and regenerate the environment in which we live and operate. Our commitment encompasses all actions related to our products, services, associates, partners, vendors and communities. We will partner and engage with our environment through EARTH: ENVIRONMENT AWARENESS AND RENEWAL AT TAJ HOTELS. For us earth is not a program, nor a process, it is a way of life. Mission Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our International presence. Increase domestic dominance and create value for all stakeholders. Earth In an endeavour to reinstate its vision and efforts to boost sustainable tourism and integrate environment management in all business areas Taj hotels and resorts and palaces presents EARTH (ENVIRONMENT AWARENESS AND RENEWAL AT TAJ HOTELS) a project which presents and indicates the conscious effort of one of Asias largest and finest group of hotels to commit to energy conservation and environment management. EARTH has received certification from green globe the only worldwide environmental certification program for travel and tourism. Taj values PEOPLE DIVERSITY, INTEGRITY AND RESPECT PASSION FOE EXCELLENCE EXCEED EXPECTATIONS INNOVATIONS SENSE OF URGENCY AND ACCOUNTABILITY JOY AT WORK Taj promises At the Taj group their commitment is to service excellence is rooted in our two guiding principles. One of Taj key priorities is to empower the people to deliver on their legacy of impeccable service3. Four steps of service are:- A warm and sincere welcome. Use the guest name, whenever possible. Fulfil guests need and provide anticipatory service. Defect free products and services. Fond farewell using the guest name, whenever possible. The following philosophy is a summary of our beliefs and values towards our employees. Introduction to Taj Palace, New Delhi Taj palace one of the most popular 5 star hotels to stay in Delhi it provides one of the best and marvellous international facilities and world class services to the guests. It has 461 rooms which attracts a majority of big shots of the state and government officials. Top business tycoons love to stay in the hotel during their business trips. The hotel is located is Sardar Patel Marg, Diplomatic Enclave near to Dhaula Kuan area. The national and international airport is just a 10 mins drive from the hotel. The hotel has 12 banquet halls with world class facilities for all kind of functions like meetings, seminars, weddings and casual parties. The capacity of the hall is around 700-1000 guests. The hotel provides all kind of recreational activities for its guests. The hotel look is all n different in the area. It is a perfect embodiment of all the qualities associated with Taj hotels, Resorts and Palaces. The luxurious and fabulous rooms are mainly divided into 7 categories superior rooms, deluxe rooms, Taj Club rooms, Executive suite, Grand Luxury Suite and Grand Presidential suite. The Grand Presidential suite is one of the rooms in the city in comparison to its competition hotels. The rooms have different views available as per the guest continence like garden view, pool view and city view. The hotel serves fantastic food in its 4 different restaurant specially the award winning Oriental express which provides excellent luxury and services to its guests and itself is one of the best restaurants in the city to dine in. Competitors of Taj Palace, New Delhi Though Taj Palace is well reputed hotel it faces tough competition. As the hotel is situated in Delhi which is the Metro city and the capital, there are many other five star properties of Taj and other brands, these hotels provide tough competition because they provide the same services in comparison with the hotel as they have market share with them. The Hotels providing immense competition are: ITC Maurya Sheraton, New Delhi: it is a 440 room property and it the main competition to the hotel as it is the nearest situated hotel. It is a Welcomgroup property and it provides world class facilitates to its guest. It is one of the most popular hotel for dinning in the city because of its world famous restaurant BUKHARA which specialise in North West frontier cuisine. The hotel truly creates magic on the hearts and the minds of the travellers with its luxury accommodation and its state-of-the-art facilities and warm hospitality. Hotel Hyatt Regency, New Delhi: located in the area of Bikaji Cama Place in South Delhi, this 520 room property provides state-of-the-art services to its customers and is one of the well reputed hotels in the area. This particular hotel provides a very tough competition to its competitors. The hotel provides all types of rooms from the poolside facing to executive rooms to The Presidential Suite. The interior of the hotel is bed-lighted with selective traditional art work, elegant furnishing, artful antiquities blended with some fabulous service provided by the well trained staff. Le Meridien, New Delhi: Situated in the Raisina Road, with its proximity to the shopping, commercial and cultural center act as a potent factor for this particular hotel. This Hotel a part of a very well reputed brand Le Meridien group of Hotels, is one of the most popular hotels present in the city. This 355 room property provide all types of rooms to its travellers from Deluxe to the presidential suites with all types of facilities ranging from in-room safe to high speed internet access in its rooms. Its Food and Beverage outlets providing different cuisines such as the Golden Pheonix (Chinese cuisine), Pakwan (North Western Frontier Cuisine), the Pierre (French Cuisine), Henris bar and Aloha bar gives this hotel and extra edge and gives a tough competition to the taj palace. The Oberoi Hotel, New Delhi.-The hotel reflects a nice blend of tradition and contemporary sophistication. The hotel is situated near to the city center, business, commercial and shopping districts. The hotel has a prestigious golf course on one side and on the other side it has a Humayuns tomb. Placed in the Dr. Zakir Hussein Marg, New Delhi, it is roughly 20 mins. Away from the airport. It has been awarded as the Best Hotel in Delhi and Among the Top 100 Hotels in the world by the Institutional Investor, 2009 the worlds best Hotels. This hotel has also being awarded with a number of other awards also such as The best hotel in Delhi by TTG Travel Awards, 2009 and Amongst best hotels and Resorts in the World by Forbes Traveller 400- the worlds best hotels and resorts 2009. This 350 room property provides all kinds of world class services to its travellers and hence is the biggest threats to the taj. Shangri-la-Eros Hotel, New Delhi: It is most centrally located hotel in the city. The hotel is situated in Connaught place which is like the lifeline of Delhi as the Business, Commercial and Shopping District definitely makes it one of the preferred hotels for the guest to stay into. It is 17 floor hotel which has 350 luxurious rooms which target both business and leisure travellers and is definitely popular 5 star property in the city. It is a very famous food and beverage out known as cafà © uno along with other outlets is famous among the guest who comes to the city. Taj Mahal Hotel, New Delhi: It is one of the distinguished properties in the capital city. It is the sister hotel of Taj Palace. The hotel is located in the lutyens residential place in Delhi. It is a landmark by itself. . Although it is located a bit far away from the airport approximately 40 mins., but is near to the bustling city center, Connaught Place, Pragati Maidan, Government Offices and Diplomatic Missions. This 294 room property also has been awarded as the 5 star diamond award by American Academy of Hospitality Radisson Hotel, New Delhi: This 5 star property in the National Capital Region, located less than 5 km from the Domestic and International airport of Delhi and the near to the business hub of Gurgaon, The Radisson Hotel is truly one of the easiest ways in which one can make its trip to Delhi a memorable one. The Radisson Hotel simply oozes luxury and promises its guest a stay with an experience of a lifetime. This 29 room property also gets an edge with its five Food and Beverage services; specially one of the famous Restaurants in Delhi i.e. The Kabab Factory truly gives an edge to this property. About The Capital City Delhi is capital city of India and is the largest metropolis by area and second largest by population. It also stands 8th in the world largest metropolis with more than 12.25 million inhabitant in the territory and over 15.9 million residents in the NCR (national Capital region) which includes Noida, Faridabad, Gurgaon and Ghaziabad. It is a modern city which has a history all around it. A tour of Delhi provides the visitors with much to see and admire ranging from the Mughal monuments to Modern Malls, from Traditional arts and crafts to trendy fashion shows. Delhi is a city which combines the historic and the modern in a unique way. Delhi was the second most visited place after Andhra Pradesh with increase in foreign tourist to 2.3 million in the year 2008 as compared to 2.01 million in the year 2007 and 1.9 million in 2006.It became the capital of India in the year 1911, after the British East India Company gained control of India during the 18th and 19th century and George V. the head of the East India Company decided to move back to Delhi and it announced it as the capital city of India. It was when the India gained independence from the British Rule, New Delhi was declared as its capital and seat of the government. New Delhi houses important offices of the federal Govt. including the parliament of India. With the estimated net State Domestic Product of the Fiscal Year of 2007 of Rs.1.82 billion (US$24.5 Billion) in nominal terms and Rs. 3,364 billion (US$69.8 billion), Delhi is the largest commercial center in Northern India. Delhi had a per capita income of Rs. 66,728 (US$1,450) in 2007 at current prices; it is the third highest in India after Chandigarh and Goa. Delhi has the largest and one of the fastest growing retail industries in India, because of which land prices are booming and it is currently ranked at 7th most expensive office hotspot in the world with prices at $145.16 per square foot. Along with its contribution in the economy, Delhi plays a significant role in being one of the hot tourist destinations in India because of numerous historical monuments present in the city. This can be seen with the example of many monuments of significance found in the city. With the Archaeological survey of India recognizes 1200 heritage buildings and 175 monuments in Delhi as national heritage sites. With the presence of the three worlds heritage sites i.e. The Red Fort, Qutub Minar and Humayuns Tomb along with the architectural marvels like the Jama Masjid which is Indias Largest Mosque and India Gate gives as extra edge of attraction for the tourist in Delhi. S.W.O.T. analysis of Taj Palace, New Delhi SWOT analysis is divided into 4 parts Strength Weakness Opportunity Threats Strengths It has the largest convention center which can handle 700 personals at a single point of time. The Orient express restaurant, one of the popular restaurants in the city, adds as an promoter to the hotel and helps in generating extra revenue. The hotel is located in one of the prime locations and is very near to the airport which is a 10 min drive. As it is centrally located so it has a well connectivity with the city. Hence, easy access to travellers. The rooms are divided into many types and also give the guests of option of different views as per guest connivance like pool view, garden view and city view. For a pick up and drop facility the guest has an option of one of most luxurious car that is JAGUAR. The 12 banquet halls can accommodate different types of function at the same time and which generates good revenue for the hotel. Its spacious rooms give a full luxury experience with some extra luxurious options as per convenience of the guest. It has the largest convention center which can handle 700 personals at a single point of time. The Orient express restaurant, one of the popular restaurants in the city, adds as an promoter to the hotel and helps in generating extra revenue. Weakness The lighting in the lobby gives it a very dull look which creates a dull atmosphere in the lobby and for the guest who enters the hotel for the first time. The parking area in the hotel is very less which generates problem during high occupancy and banquet functions. Staffing of the not adequate which again is a problem during high occupancy. It is located in an area in Sardar Patel Marg, which faces a massive problem of traffic jams which does keeps the traveller waiting on roads and hence, leads to reducing the curiosity of the traveller for visiting the hotel. Less aggressive promotional activities taken place by the hotel in order to promote their product which in turn looses out its customers. In comparison to its competitors the food and beverage outlets are very costly which again a drawback for the hotel. The Oriental Express restaurant mostly invites the guests to the restaurant instead of allowing the walk-ins. Opportunities To promote and generate more revenue the hotel should be more aggressive in the promotion of the hotel. To promote the hotel some activities like food fest and exhibition can be held to promote the hotel. The hotel should promote its food and beverage outlets to give stiff competition to its competitors for e.g. the oriental express which is a very famous restaurant should be promoted to give a good competition to ITC Maurya Sheratons Bukhara and generate more revenue. Different schemes related to room tariff should be made and be promoted so the occupancy be increased and generates more revenue. Contractual staff can be increased in order to provide efficient service to its guests during peak seasons. The parking area should be improved so that it gives convenience to guests which are a problem in the food and beverage outlets. Walk in guests should be allowed in the main restaurants like Oriental express so that it helps in increasing the revenue of the hotel. Threats There is a very tough competition of well known 5 stars in the city along with the upcoming hotels not only in the city but also in the NCR area are a big threat to the Taj Palace. The hotel should be more aggressive in promoting the hotel in the area of food and beverage and the aim should be eating up the market of is competition hotels. The food and beverage staff is not adequate which leads to customer dissatisfaction and leads to less revenue. There should be a specialized restaurant in the hotel as it is the latest trend in the hotel industry like its competition hotels has such as the Bukhara by the ITC Maurya Sheraton Dakshin by Sheraton, New Delhi Hotel aims at eating up the market demand of the Taj Palace hotel, which indirectly reduces the revenue of the hotel. Next door property by the ITC Welcomgroup i.e. ITC Maurya Sheraton aims at eating up the market share of Taj Palace. New Delhi Marketing strategies taken by Taj Palace, New Delhi The market strategies are mainly divided into 3 parts mainly Segmentation Targeting Positioning Market Segmentation Different marketing strategies are being used to promote the hotel and generate the max revenue where market consists of buyers, the buyers always by many reasons like needs, wants, locations, buying attitude and buying practices. For eg the needs and wants of the customers of a hotel in Goa will be different from the needs and wants of a guest in Cochin. The Taj Palace is a luxury hotel by categorization, if the geographical segmentation is taken then the hotel mainly aims to target all the leisure guests who visit the city as the hotel is near to the airport is also tries to cater all the business clientele who comes on business trips in the city and it also try to take in the function of these guests like business meetings, seminars and conferences. Taking the local crowed into consideration Taj Palace, New Delhi hotel tries to attract guest by providing them also with facilities of 12 banquet halls which can be used simultaneously and with 4 different types of Food and Beverage Outlets. It mainly aims at capturing the customers with upper and upper-middle classes i.e. mainly tourist or businessmen. Targeting The main target market has been set up by Taj Palace; it mainly aims at leisure and business clientele. As the hotel is situated the capital city the so the tourist who mainly visits the city are business and leisure. The leisure clientele will visit the city because of its history and historic monuments in the city which is a major attraction among the tourist. There are significant offers and packages provided by the hotel to attract the customers. They are mainly seasonal packages. They also try attracting the local by its four restaurants and twelve banquet halls which can cater 700 guests. It also aims at meeting the standards of the company with the fact of satisfying its customers and generating maximum amount of revenue. Over the years Taj Palace Hotel, New Delhi has been able to meet the objectives by generating maximum revenue by maximum guest satisfaction. Positioning Taj as a brand name in India which is something which is being accepted by the people of India as something with which they can associate themselves. It gives them a feeling of warmth and harmony to associate and a sense of pride in using the services of this brand. Taj Palace Hotel, New Delhi takes this as the opportunity to attract the travellers and guest to its hotel. This helps in attracting the local crowed as well as the domestic travellers towards the product they offer. With the name Taj which is associated with this hotel it helps the hotel in taking up the advantage to attract the foreign travellers who intend to stay in India and it is one of the branded hotels i.e. Taj Palace with which they associate India with, especially when it comes down to staying in Delhi. Delhi being the Capital of India and palace as a word associated with the brand name Taj creates a psychological effect in the minds of the customers and hence it helps in increasing the revenue for the hotel. Along with its rooms and extra facilities provided by the hotel, the Food and Beverage outlets such as the Oriental Express provided by the hotel have been welcomed by the locals as well as travellers. This helps in creating a well planned and a good promotional tool in creating the psychological effect in the minds of the customers and helps in create repeat customers and hence generating revenue. Critique by the author on the Marketing Strategies The position of the hotel is that it is well accepted by the local crowd and the visiting guests. The hotel is also well settled because it is now operating for many years and it is clear about its target market. The Taj Palace is one of the land mark hotels in the city and has been publicized at a very good rate and has been able to capture the market since a long time. The current scenario in the hospitality industry in the capital has completely changed, from the time the hotel was setup. Now there are a lot more 5 stars in the city which has given a stiff competition to Taj Palace and these hotels are eating up the market share of the hotel. If we compare the promotional strategies of Taj Palace with its competition it is clear that its competition is much ahead than Taj Palace. Activities like food festivals or using media as the source of promotion is very less. Even the sister hotel Taj Mahal is much ahead than Taj Palace. Significant difference in the market positioning of the hotel has been seen over the years

Commercial Warfare :: essays papers

Commercial Warfare In the presidency of Thomas Jefferson, continuing through Madison’s term, the United States initiated a policy to retaliate against the seizure of ships by the British and French. These three dominant nations entered a period between 1806-1810, known as Commercial Warfare. The Commercial War was a response by Americans to maintain their right of neutral commerce. The Acts by the United States, the Decrees by the powerful Napoleon I, and the Parliamentary orders, throughout the period of Commercial Warfare directly led to the start of the War of 1812, and helped build the commercial future of the United States. The Peace of Amiens did not last long after it’s signing on March 27, 1802, to end the European wars between the allied France and Spain, and Great Britain, with the United States now neutral due to the coup of the French monarchy. Neither France, nor Britain upheld the treaty, and hostilities were reassumed. In 1805, Britain seized and condemned the US vessel Essex, engaging in trade with French West Indies. A year later, it was reported that Britain had seized over 120 American vessels. In April of 1806 Congress passed a non-importation act excluding trade with many British products. Britain and France engaged in decrees and counter-decrees against one another between 1806 and 1807. In May 1806 Britain established a naval blockade on the entire northern coast of Napoleon’s empire. Napoleon’s Berlin Decree in November 1806 declared a state of blockade on the British Isles, and disallowing any commerce with England. Britain retaliated in January and furthermore in November, condemning all ships engaging in trade with France, and to only give warning to those who’s engagement was prior to the Order. Napoleon countered with the Milan decree, stating that any nation’s ship that has traded with, searched by, or in anyway engaged with Britain, is denationalized, and was then considered to be flying the British flag. The United States, while mostly standing by, as its interdependent commerce was being virtually destroyed, took actions in 1807. The United States trade was highly dependent upon the nations of France and Great Britain, but by the Decrees and Orders of Council, the United States was refused trade with each nation. In 1807, the United States established an Embargo Act, preventing all trade. The Embargo Act had been a costly miscalculation.

Narrative in the Chronicles of a Death Foretold Essay -- essays resear

Narrative in the Chronicles of a death foretold The novel consists of a detailed history of the circumstances of the murder taken by the narrator, a journalist and former friend of the victim, twenty-seven years after the incident in question. The long range effects of this murder on the citizens of the town in which it occurs, and their unspoken involvement in the crime itself, are revealed in the course of the narrator’s history. The novel tells the story of the narrator's return to the Colombian town to resolve the details of the murder. First person narration throughout, narrator himself is like a detective, exploring ideas, comments. The story itself is based on a real occurrence, but the novel, while seemingly journalistic, uses unreliable information as often as it presents the reader with the facts of the murder. He does not ever clarify whether or not Santiago Nasar was guilty of the crime he died for. It is not given whether Santiago was really d 1 who took Angela’s virginity. In addition, the novel does not "chronicle" the events as the title leads the reader to expect that it will-the narrative shifts between the past and the present. Because the novel does not answer many questions, it accurately shows the reader how confusing all of the events surrounding the murder were when it occurred. It is a novel tat makes d reader think because the reader has to put all d aspects of murder together bit by bit continuously while reading thus keeping him engrossed in d story. In real life, nobody is ever sure whether the crime had taken place or not. Different people will have different angles of viewing d same crime. The same is true for the narrator he tries to gather as much info as possible about d killing fm ... ...stion of guilt. The town knows that the vicario boys are guilty. Somehow they still have a viable defense. The boys claim that they did these things to get back the honor that Nasar had stolen from them. The Vicario brothers' belief that their sister was done wrong was brought upon by this honor, along with racial and social tension. The dangerous path of both honor and religious faith caused Santiago's untimely death. This was seen as good reason by the town, but it is clear that the boys still have to answer to God. In full, Marquez questions the motive of society. Maybe he is saying that one should stop worshiping something simply because is in front of him and put more faith in his beliefs. Stop putting so much emphasis on a single event and focus on the whole. After all, all of the single events in our lives will eventually lead up to one single moment.

Family Planning Will Prevent Child Abuse :: Prevenintg Child Abuse

Child abuse is one of the biggest problems facing America today. Children whose parents abuse them often turn to a life of crime, or suffer physical or mental scars. In severe cases the child may even die. In Saint Louis a boy was attacked by a pack of dogs, after he had finished playing basketball at the local court. If his mother had reported him missing he may have been found in time to rescue him, instead he bled to death under a tree. (Davis 3A) Of course this is an extreme case of child abuse, and it is often not this severe. The best way to prevent child neglect is to start family planning at an earlier age. It is tough for many people to understand why anyone would abuse a child, but it happens more than people think. Intergenerational transmission of violence is a major cause of child abuse. Children who were abused when they were young are more likely to be abusive when they grow up and have children. (Compton?s 1) Some studies have shown that thirty percent of abused children grow up to be abusive parents. Children who were not abused and grow up to have children are much less likely to be abusive parents, only two to three percent of people will be abusive. (Child Abuse and Neglect 1) People would tend to question why a child who knows how hard it was when they were young would grow up and do this to their child. Children grow up thinking that everything their parents do is right. The problem is when these children are abused they don?t often learn that it is the wrong thing to do, and will be more likely to abuse their children. (Compton?s 1) Stress can be a cause of child abuse as well. Parents who don?t know how to handle stress will often lash out, and become abusive to their children. Stress can be brought on from a variety of places. Common stress factors are unemployment, illness, drug abuse, poor housing, larger than average family size, death, or the presence of a new baby. (Compton?s 1) A large number of cases of child abuse come from families living in poverty, poverty can cause or result of any one of the most common stress factors. (Child Abuse and Neglect 2) When people are under stress they often will lash out at their kids for the littlest incident, if this happens too much they may start to physically abuse their kids.

Cognitive Dissonance in Religion and Spirituality

Cognitive Dissonance in Religion Cognitive dissonance theory was developed by Leon Festinger more than fifty years ago as the most influential consistency theory of attitudes (Fanzoi, 2009). This theory argues that we often justify and rationalise our behavior in order to maintain cognitive consistency (Franzoi). In the classical cognitive dissonance experiment conducted by Festinger and J Merrill Carlsmitch, (Festinger, 1959, as cited in Franzoi, 2009) where a group of people were asked to perform two 30-minute mundane boring tasks where some were paid $1 and others were paid $20. At the end of the tasks, one group was asked to relay the message that the tasks were â€Å"very enjoyable† and â€Å"fun† to the next group of participants. There was also control group where they were not required to lie. At the end of the experiment, the entire group of participants were interviewed and asked the question how fun and interesting they actually found the tasks to be. The result of their finding showed that the $1 liars actually showed more enthusiasm in telling others that the tasks were â€Å"very interesting† and â€Å"fun† than the group who said so for $20. The $1 group was experiencing greater discomfort by telling the tasks as â€Å"very enjoyable† when they felt it was actually boring tasks whereas the $20 liars have more justification for their action. The cognitive dissonance experienced by the $1 liars naturally motivated to change their attitude in order to reduce the dissonance. According to Franzoi (2009), there are some strategies commonly employed to reduce cognitive dissonance such as changing one’s attitudes, adding more consonant thoughts, altering the importance of the discrepant thoughts, reducing perceived choice, making selfaffirmations to overlook current dissonance and changing behaviour. Having laid a little ground work on Cognitive Dissonance, I now wish to examine how we can observe cognitive dissonance occurring in one’s religion and spirituality. I will attempt to establish the premise that one’s spirituality may effect dissonance in one’s religious beliefs. â€Å"Religion is a fixed system of ideas while spirituality is the personal views on the fixed system of those ideas† (Ventis, 1995, as cited in LUTZ, L. 2003). â€Å"Given the Cognitive Dissonance in Religion facts that religious beliefs can be challenged by the critical historical studies, and cognitive dissonance would be generated when this occurred resulting in unconscious alteration of beliefs and attitudes† (Burns, 2006).A Study on Religion and the Role of It on People and Media†¦. When situations become inconsistent with one’s belief, dissonance would occur and needs to reduce it become obvious. When one is being perceived as hypocritical, such as â€Å"not practicing what he preaches, one would engage an unconscious strategy to reduce the dissonance often through the misattribution of arousal to a source other than one’s own discrepant behaviour† (Burns). This is an effective way â€Å"to maintain one’s self-concept as a psychologically consistent and moral person† (Fried and Aronson, 1995; Aronson, 1999, as cited by Burns, 2006). In a 1975 study of young women participating in a Christian youth program were first asked to state their beliefs publicly concerning the divinity of Jesus. They were then exposed to information aimed at disconfirming the divinity claim. The study found that those who believed Jesus’ divinity and also considered the disconfirming information as bona fide dealt with the cognitive dissonance by strengthening their belief in the divinity of Jesus. Those who dismissed the disconfirming information as true did not intensify their stance. The study showed that in some cases â€Å"the dissonance can actually reinforce original attitudes† (Burris, Harmon-Jones, and Tarpley, 1997, as cited in Burns, 2006). Kimberly Mahaffy (1996) did a study on religion and how it effects cognitive dissonance (Mahaffy,1996, as cited by MCCLUNG, 1999). â€Å"This study consisted of participants who were self-proclaimed lesbians who were either associated with a Christian church previously or presently† (MCCLUNG). The objective of the study was to determine do these women experienced dissonance when they realized their sexual orientations. Her finding concluded that the pre-evangelical Christians experienced more dissonance than their counter-parts and some women resorted to denying the supremacy of the Bible and thus Cognitive Dissonance in Religion believe that their sexual orientations may not be against their beliefs (Mahaffy, 1996, as cited by MCCLUNG, 1999). My personal association with two friends who are gay who regarded themselves to be committed Christians, high cognitive dissonance appeared to occur when they first realized their sexual orientations; they even attempted suicides. They claimed to have made attempts to change their behaviour, sought medical treatments but to no avail. They eventually conceded their current lifestyle was not by choice. I would like to cite an observation of cognitive dissonance in my personal spirituality. I used to hold strong conviction that God has ordained the church I pastor to be in Mid Valley; its existence there has been ordained. There has been much self-affirmation with providence for the first eight years confirming and intensifying that stance. However, tension started to develop the last two years when financial commitment became burdensome. Cognition dissonance of spirituality became obvious with questions held in great tensions: â€Å"Why do we need to continue paying high rental to stay in Mid Valley? † vs. â€Å"But isn’t God able to provide? † â€Å"How do we justify paying so much with little result to show? † vs. â€Å"But isn’t it worth it if even one soul has been saved? † â€Å"Aren’t we called to be in Mid Valley? † vs. â€Å"May be God is redirecting our path to elsewhere; better use the money to buy own building. The dissonance to remain in current location and the contemplation to relocate became a spiritual crisis. Coping strategies began to emerge. One member has suggested it is alright to relocate with the hope of returning once we consolidated. The same member altered the importance of the discrepancy with his remark, â€Å"It’s crucial to r elocate to conserve resource than to stay on till a crisis looms large. † I personally entertained the notion of financial limitation as sign of divine redirection. As long as dissonance remains high, justification intensifies. Once I embraced new attitudes justifying relocation, dissonance Cognitive Dissonance in Religion seemed to reduce significantly. With newly changed attitudes and beliefs, previous justification supporting old beliefs become irrelevant. From the observation of studies done by Burns (2006), Burris, Harmon-Jones, and Tarpley (1997, as cited by Burns, 2006), Mahaffy (1996, as cited by MCCLUNG, 1999) and from the reflection of personal affect, one could reasonably conclude that cognitive dissonance has been observed to occur in religion and spirituality.

Figure of a Mother Holding a Child Essay

Created in the nineteenth century by an unknown Lulua artist, the Figure of a Mother Holding a Child is a very interesting sculpture because there are multiple ways of understanding its import. On one hand, the sculpture is a perfect depiction of the pain of starvation that the African people have been experiencing for a long time, and that nobody outside of Africa has done anything consequential about – despite the fact that the entire world discusses it. On the other hand, it represents a ritual that the Lulua tribe of the Democratic Republic of Congo had practiced for its own survival (â€Å"Figure of a Mother Holding a Child†). The sculpture is that of a skinny, African female with an infant in her arms. The woman’s head is larger than her body. The bone lines on her neck are particularly telling. Even so, the bone lines on her neck and the wrinkles on her face had actually been created by the artist to show that the Lulua peoples had used scarification to adorn their bodies (â€Å"Lulua Tribe: Democratic Republic of Congo;† â€Å"Figure of a Mother Holding a Child†). Indeed, it is scarification that adorns the woman carrying the infant. Just the same the viewer is made to feel sorry for the woman and her child because they appear extremely poor. Made with wood and copper alloy, the woman in the sculpture has bulging eyes and a â€Å"pointed base (â€Å"Figure of a Mother Holding a Child†). † According to the Brooklyn Museum, the base was most probably â€Å"thrust into a pot containing earth and various bishimba, or materials of mineral, plant, animal, or human origin endowed with protective powers (â€Å"Figure of a Mother Holding a Child†). † In actuality, the sculpture had been created for a Lulua woman who had experienced difficulties in childbirth. The Lulua people believed that it was the evil spirit which interrupted the process of childbirth for many women. So that the woman would attract the ancestral spirit of the Lulua tribe to get rid of the evil spirit, the artist gave her the sculpture to care for until delivery. The bulging eyes of the sculpture reveal that the woman is aware of the influence of the evil spirit that is stopping her from becoming a mother (â€Å"Lulua Tribe†). The Lulua peoples had migrated from western Africa to the Democratic Republic of Congo during the eighteenth century. These people lived in â€Å"small regional chiefdoms,† and therefore formed closely knit communities (â€Å"Lulua Tribe†). Because they were immigrants, they were rather concerned about their continuity. Moreover, the Lulua people believed that their sculptures had to be made for religious reasons (â€Å"Lulua Tribe†). The Lulua artists who created sculptures such as the Figure of a Mother Holding a Child must have had faith that they were carrying out their moral duty toward their own people. Indeed, the religious values of the Lulua people were guarded by their art. Sculptures of female were quite popular among them, as these figures exemplified â€Å"the union of physical and moral beautify (â€Å"Figurative Sculpture†). † The Lulua people believed in equating proper behavior with physical beauty (â€Å"Figurative Sculpture†). It can be inferred that the Figure of a Mother Holding a Child and all other sculptures created for the same reason were reminders for the Lulua people that the human body cannot be separated from morality. This principle is clearly exemplified by the bond between mother and child. Works Cited â€Å"Figurative Sculpture. † Central African Art. 4 Dec 2007. . â€Å"Figure of a Mother Holding a Child. † Brooklyn Museum Collections: African Art. 4 Dec 2007. . â€Å"Lulua Tribe: Democratic Republic of Congo. † For African Art. 2006. 4 Dec 2007. .